Traditionally, engagement rings have followed certain design norms. In modern times, however, fashion has opened the door to certain innovations which break away from the traditional look. East-West engagement rings are one such unique style which has gained popularity recently. Unlike traditional settings with the center stone placed vertically, East-West rings have a horizontal center stone placement which makes it stylish and contemporary.

The East-West setting turns the traditional engagement ring setting on its side which creates an unexpected look. This design allows the stone to sit on the diagonal band of the ring which can increase its overall appearance and make it more eye-catching and prominent. Such a design can further give a sleek overall look to the finger which is a perfect balance of individuality and modern elegance. 

The ability to utilize attention while appearing classic is why many couples are drawn towards the East-West engagement rings. Like how the vertical lines of the horizontal setting break the norm of an engagement ring, those rings can easily adapt with a wide range of setting types and disorderer further with a minimalist ring or an intricate band which makes them sophisticated and appealing.

This design's comfort is yet another advantage. With the horizontal orientation, it is positioned closer to the finger and can avoid snagging on clothing or other objects. This is a great feature for active individuals seeking a luxurious ring that is comfortable to wear and does not want to be concerned with snagging their jewelry while active. 

While it is possible to set almost every diamond shape in an East-West orientation, there are certain cuts that are particularly well matched with the design and stand out: 

Emerald Cut - An emerald cut diamond set East-West has long and defined clean lines while maintaining modern sophistication. 

Oval Cut - The softness of an oval diamond makes horizontal placement incredibly stunning and offers a refresh on the classic shape. 

Marquise Cut - This shape with a unique and long silhouette is distinctive in an East-West setting, maximizing coverage of the finger.  

Pear Cut - A sideways pear shaped diamond exhibits an artistic and modern touch. 

Radiant Cut - The East-West orientation of a radiant cut diamond \stands alongside the brilliance that comes with the modern sparkle of blending edges.

The metal selection is significant in the final appearance of an East-West engagement ring. Platinum is modern and sleek, while yellow gold or rose gold add a vintage appeal to the ring. White gold, on the other hand, provides contemporary contrast that best compliments the diamond.

Also, a band comes with varying degrees of embellishment. Simple pavé and diamond accented bands offer embellishment without losing the simplicity of the unique setting. For those with more minimalistic preferences, a thin band allows the stone to shine on its own.

East-West engagement rings are perfect for the individual who values traditional elegance, but wants some change. The rings are beautiful in their unconventionality while also offering elegance. With so many options for customization available however, this particular setting allows for even further adjustments if one wants to boldly redefine their charm.